The SEC is more than your average conference. It’s a culture unto itself. Take it all in.
Print ads ran nationally in ESPN The Magazine and in regional newspapers.
SOCIAL MEDIA
To coincide with National Signing Day, we created a social media campaign recruiting fans to sign up for the network at GetSECNetwork.com. To help get the word out we had each SEC football coach “recruit” famous alumni via Twitter, such as Bubba Watson, David Price and Dara Torres.
Anyone who signed up received a personalized thank you letter from the coach of their favorite SEC school. That person could then recruit their friends with a personalized letter from their favorite school and coach. And the cycle continued.
